The French Tennis Federation wanted to create an online video-on-demand platform. The website offers different types of video content: tutorials, match summaries, live matches, conferences... The aim: to win a wider audience.
A large place is given to images to make the video catalog immersive. A graphic system was created to provide a singular universe for each video's categorie. The identity reflects the tennis courts and the dynamism of the game. Also bright colors correspond to the categories suggested by the FFT (tutorials, championship, live ...) for a better organization. In addition, a personalized recommendation system of videos target every users.